At 24-Hour Laundry Zone, we know that your look is important to you. You want the clothes you wear to represent who you are and what you value. That's why we are introducing our latest service, the Million Dollar Collar. This collar treatment is going to revolutionize your wardrobe.
Here is what you need to know about the Million Dollar Collar:
The Importance of the Placket
Not sure what a placket is? It is the center section of your shirt where the buttons and holes are located. This is the foundational core of your dress shirt, but it is often overlooked. This is especially true when wearing a jacket without a tie. The placket is literally the centerpiece of your look, and frames your face.
Why Do I Need the Million Dollar Collar?
A good quality shirt usually features a strong placket that stands upright, even when the top 2-3 buttons are left open. The problem is that over time, the placket will begin to weaken and sag. This leaves you with a sloppy collar. This detracts from the crisp look of the rest of your suit.
The Million Dollar Collar eliminates this saggy, floppy collar and gives you a decisive, professional look. It creates a clean line from the very tip of the placket through the first closed button. It does all of this without being too stiff. This allows for the natural movement of the placket and continuing comfort for your neck.
How Does the Million Dollar Collar Work?
You're probably familiar with collar stays in new dress shirts. These are the small, plastic tabs inserted into the wings of your collar to help hold shape. The Million Dollar Collar works on the same principle with a few variations for its special purpose. It is a small rod that is permanently placed in the upper placket, providing stability.
Unlike collar stays, the insert is placed permanently. It has to be permanent because the placket does not have access like some collar wings. An easy 3-step process is all it takes to install. You can also have 24-Hour Laundry Zone do it for you!
Your Shirt is Still Washable
Collar stays have to be removed for washing and then re-inserted at each wearing. Because the Million Dollar Collar is permanently installed, you may wonder how it stands up to cleaning. The insert is created out of a proprietary blend of synthetics that combine flexibility, sturdiness, and durability. It is able to stand up to temperatures up to 700°, making it 100% capable of being dry cleaned.
Stop In Today for Service!
When you decide it's time to upgrade to the Million Dollar Collar, stop by one of our three convenient locations: Fernandina Beach, Callahan, & Yulee. We can professionally install your inserts, or provide you with a DIY kit. If you have any questions about any of our services, feel free to call us at 904-277-2311 and we'll be glad to help you.
